Tuesday 15 May 2012

Feed your Monster - How to conduct successful client meetings

Currently, I am tasked to work on 14 projects within a PMO environment within my client´s organisation. And it reminds me again that there are a few things which are vital for any consultant – be structured, prepare your meetings, and work on your tasks efficiently and effectively.
The use of “we” and “us”
First of all, whenever a consultant speaks he should speak in “pluralis majestatis” – the “we”. “We have created..., we have achieved..., we have worked on..., we have managed...!” It should emphasise that consultants work as a team and we do things together. Ramobs are no consultants!

Client Meetings or “How to feed your Monster”

Whenever you meet your client you need to “feed him”; this is mainly with information and to help him with decisions he has to make. Apart from the odd morning tour where a simple “How are you?” suffices, usually one should never go empty handed or without any reason to the client. Never!
So, before seeing him, prepare your meetings:
- What do you want to get out of the meeting?
- What information do you want to give him?
- What decisions do you want to be made?
- In case you need a decision, what options do you give him from which he can make a decision (do not come empty, always give him options to choose from!)?
- How do you respond to any of his potential objections?


Once the meeting has started, shut up and listen, listen, listen. Oh yes, and listen! You should not talk, the client should. Always listen to what he says. Successful consultants have good listening skills. Do not talk too much, do not always repeat what you said, and do not fall into the trap to try and educate your client. If he wants coaching he will say so. Otherwise, treat him with respect and the way you want to be treated. Look at your client´s body language and read it. You will see when he gets bored, impatient, relaxed, excited, agitated, etc, and manage it. Never forget, opposite you is your monster and you need to feed it. Your client is your tamagochi. You are in control. 

When you attend a client meeting with a colleague the golden rule is – if you talk your colleague shuts up, and when your colleague talks you shut up. Give feedback afterwards, but do not correct your colleague during a meeting (unless he makes the worst ever blunder!) and always act as a team. When the consultant asks a question to the client the other consultant should not answer! Often, questions are of a sheer tactical nature. Oh yes, and do no forget the pluralis majestatis even if you alone did something.

When the meeting comes to an end, summarise! Tell the client what decisions have been made during the meeting and which actions are coming out of it. After the meeting, either do those actions straight away or write them down on an action plan and work on them systematically.

And that is it! Sounds simple, is sometimes not so simple, but it is the only way forward!