Mazda - Car Sales

In the car sales workstream we needed to deal with selling skills of car salesmen in those dealerships around southeast England.

It was a similar programme to the delicatessen one I managed - selling skills, upselling, more-selling. We trained them, played mystery shopper, had a training film, coached them, etc...

And as usual in projects like these it was a TTT approach, where we trained the trainer (TTT) and the trainer (the local car dealership managers) trained their sales staff. The board director was part of a film where he had to "send out the message" about the project, etc.

That whole workstream was pretty successful. I was only vaguely involved as my collage Judith was responsible for that work stream.

Unfortunately, I do not have too many pictures, in fact close to none, of this project.