Salmon, Shrimps and Krautsalad (5)

So, using skills methodology we would not train the sales representatives ourselves, but we left that for the area managers to do. We trained those area managers though in how to train their employees.

So, staying within the methodology, the TTTs were for us to train the area managers as trainers (Train the Trainer), whereas the area managers trained their staff in TTE sessions (Train the Employee).

After the training we designed coaching sessions where the area sales managers were tasked to go randomly on tour with their staff and give coaching. TTCs were the Train the Coaches sessions in which we trained the area managers in how to coach, and in CTCs we coached them in their coaching effort. This system was waterproof.